Public Relations Specialists: 
Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
Also includes
About the Job
| Primary Industry | Marketing |
| Indiana Average Salary | $55,460.00 |
| Average Time to Fill | 25 days |
| Typical Education | Bachelor's degree |
| Typical Experience | Over 4 years, up to and including 6 years |
| Current Openings | |
| 2 Year Projected Openings (2016-2018) | 901 |
| 2 Year Expected Percentage Change (2016-2018) | 2.79 % |
| 10 Year Projected Openings (2016-2026) | 4,277 |
| 10 Year Expected Percentage Change (2016-2026) | 8.28 % |
For more information on the new projection methodology, visit Hoosiers by the Numbers .
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Skills Profile
Essential (Soft) Skills
Essential Skills to Employers
Professionalism
Oral Communication
Leadership
Written Communication
Attention to Detail
Creativity
Critical Thinking
Integrity
Organization
Information Gathering
Technology and Tool Usage
Conflict Management
Adaptability
Decision-making
Teamwork
Customer Service
Initiative
Problem-solving
Oral Communication
Leadership
Written Communication
Attention to Detail
Creativity
Critical Thinking
Integrity
Organization
Information Gathering
Technology and Tool Usage
Conflict Management
Adaptability
Decision-making
Teamwork
Customer Service
Initiative
Problem-solving
Top Job Duties and Responsibilities
Thinking Creatively
Develop advertising, marketing, or promotional materials
Practice creative writing and development
Develop sales presentations
Design advertising layout
Write advertising copy
Design marketing and support materials
Write copy for client websites
Write articles concerning the news or analysis commentary
Convey moods or emotions through writing
Develop web content
Develop organizational programs for the use of social media
Write public sector, educational, or institutional grant proposals
Practice creative writing and development
Develop sales presentations
Design advertising layout
Write advertising copy
Design marketing and support materials
Write copy for client websites
Write articles concerning the news or analysis commentary
Convey moods or emotions through writing
Develop web content
Develop organizational programs for the use of social media
Write public sector, educational, or institutional grant proposals
Communicating with Persons Outside Organization
Communicate with public affairs office
Conduct public relations
Coordinate media relations
Confer with community groups or authorities
Provide educational information to the public
Represent organization at meetings and events
Inform viewers, listeners, or audiences
Discuss account status or activity with customers or patrons
Conduct public relations
Coordinate media relations
Confer with community groups or authorities
Provide educational information to the public
Represent organization at meetings and events
Inform viewers, listeners, or audiences
Discuss account status or activity with customers or patrons
Establishing and Maintaining Interpersonal Relationships
Maintain relationships with clients and customers
Establish relationships with clients and customers
Maintain relationships with external agencies, organizations, and communities
Maintain relationships with vendors
Manage community relations for law enforcement agency
Maintain relationships with stakeholders
Establish relationships with external agencies and community organizations
Maintain cooperative working relationships with community service organizations
Establish relationships with clients and customers
Maintain relationships with external agencies, organizations, and communities
Maintain relationships with vendors
Manage community relations for law enforcement agency
Maintain relationships with stakeholders
Establish relationships with external agencies and community organizations
Maintain cooperative working relationships with community service organizations
Performing for or Working Directly with the Public
Solicit support from officials
Sell services
Solicit support from the general public
Present commentary or news
Provide business operations related customer service
Procure items or gifts for guests, clients, or meetings
Resolve customer or public complaints or problems
Sell services
Solicit support from the general public
Present commentary or news
Provide business operations related customer service
Procure items or gifts for guests, clients, or meetings
Resolve customer or public complaints or problems
Getting Information
Practice commentary or dialogue to be shared in speeches, debates, or public venues
Develop message to be shared in speeches, debates, or press conferences
Monitor social media to refine business use and strategies
Conduct business, market, or managerial research
Research information for news programs and broadcasts
Access media advertising services
Gather information for news stories
Develop message to be shared in speeches, debates, or press conferences
Monitor social media to refine business use and strategies
Conduct business, market, or managerial research
Research information for news programs and broadcasts
Access media advertising services
Gather information for news stories
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Booster Skills & Certifications
Job Seekers possessing booster skills & certifications, such as those listed below, added to core skills are more marketable, harder to find and expensive to hire.
Hard to Fill: Employers find positions requiring these skills to be hard to fill. These skills and certifications make a job seeker more in demand because the skills are not widely available.
Expensive to Fill: Employers find positions requiring these skills to be expensive to fill. Job seekers with these skills and certifications are likely to earn more money.
| Skill or Certification | Certi - fication | Certification | Hard to Fill | Expensive to Fill |
|---|---|---|---|---|
| Marketing Communications | ||||
| Adobe Photoshop | ||||
| Business Development | ||||
| Press Releases | ||||
| Adobe Illustrator | ||||
| Market Research | ||||
| Content Management |
