Market Research Analysts and Marketing Specialists: 
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Also includes
| Search Marketing Strategists |
About the Job
| Primary Industry | Marketing |
| Indiana Average Salary | $56,210.00 |
| Average Time to Fill | 40 days |
| Typical Education | Bachelor's degree |
| Typical Experience | Over 2 years, up to and including 4 years |
| Current Openings | |
| 2 Year Projected Openings (2016-2018) | 3,305 |
| 2 Year Expected Percentage Change (2016-2018) | 5.84 % |
| 10 Year Projected Openings (2016-2026) | 15,726 |
| 10 Year Expected Percentage Change (2016-2026) | 19.55 % |
For more information on the new projection methodology, visit Hoosiers by the Numbers .
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Skills Profile
Essential (Soft) Skills
Essential Skills to Employers
Critical Thinking
Information Gathering
Creativity
Attention to Detail
Numerical and Arithmetic Application
Integrity
Written Communication
Oral Communication
Technology and Tool Usage
Leadership
Decision-making
Information Gathering
Creativity
Attention to Detail
Numerical and Arithmetic Application
Integrity
Written Communication
Oral Communication
Technology and Tool Usage
Leadership
Decision-making
Top Job Duties and Responsibilities
Getting Information
Conduct survey research of specified populations and demographics
Research information related to business operations or analytics using library or internet
Conduct surveys in organizations
Conduct field research
Collect statistical data
Monitor social media to refine business use and strategies
Conduct business, market, or managerial research
Identify interrelationships among social statistics or indicators
Identify interrelationships among individuals or social groups
Research information for news programs and broadcasts
Gather organizational performance information
Access media advertising services
Collect data about customer needs
Conduct interviews to gather information about business operations
Collect personal information
Research information related to business operations or analytics using library or internet
Conduct surveys in organizations
Conduct field research
Collect statistical data
Monitor social media to refine business use and strategies
Conduct business, market, or managerial research
Identify interrelationships among social statistics or indicators
Identify interrelationships among individuals or social groups
Research information for news programs and broadcasts
Gather organizational performance information
Access media advertising services
Collect data about customer needs
Conduct interviews to gather information about business operations
Collect personal information
Analyzing Data or Information
Forecast phenomena based on statistical or mathematical research data
Analyze survey data to forecast enrollment changes
Perform sales or marketing research
Identify problems using mathematical or statistical methods
Perform statistical analysis or modeling
Perform financial analysis of organizational resources and health
Interpret charts or tables for social or economic research
Analyze sales activities or trends
Analyze current and historical utility costs
Analyze market conditions or trends
Analyze industry trends
Analyze social or economic data
Perform cost benefit analysis
Analyze survey data to forecast enrollment changes
Perform sales or marketing research
Identify problems using mathematical or statistical methods
Perform statistical analysis or modeling
Perform financial analysis of organizational resources and health
Interpret charts or tables for social or economic research
Analyze sales activities or trends
Analyze current and historical utility costs
Analyze market conditions or trends
Analyze industry trends
Analyze social or economic data
Perform cost benefit analysis
Thinking Creatively
Develop simple financial data repositories or databases
Develop simple operational data repositories or databases
Develop simple informational data repositories or databases
Develop complex computer databases
Develop advertising or marketing policies, procedures, or standards
Develop business, financial, or operational policies, procedures, or standards
Establish business management methods
Develop evaluation instrument or objectives
Develop mathematical concepts, models, or simulations
Write business project or bid proposals
Create mathematical or statistical diagrams, charts, or tables
Develop simple operational data repositories or databases
Develop simple informational data repositories or databases
Develop complex computer databases
Develop advertising or marketing policies, procedures, or standards
Develop business, financial, or operational policies, procedures, or standards
Establish business management methods
Develop evaluation instrument or objectives
Develop mathematical concepts, models, or simulations
Write business project or bid proposals
Create mathematical or statistical diagrams, charts, or tables
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Booster Skills & Certifications
Job Seekers possessing booster skills & certifications, such as those listed below, added to core skills are more marketable, harder to find and expensive to hire.
Hard to Fill: Employers find positions requiring these skills to be hard to fill. These skills and certifications make a job seeker more in demand because the skills are not widely available.
Expensive to Fill: Employers find positions requiring these skills to be expensive to fill. Job seekers with these skills and certifications are likely to earn more money.
| Skill or Certification | Certi - fication | Certification | Hard to Fill | Expensive to Fill |
|---|---|---|---|---|
| Data Analysis | ||||
| Economics | ||||
| SQL | ||||
| Market Analysis | ||||
| Strategic Planning | ||||
| Business Administration | ||||
| SAS |
