Public Relations and Fundraising Managers :

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

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About the Job

Indiana Average Salary $94,680.00
Average Time to Fill 33 days
Typical Education Bachelor's Degree
Typical Experience Over 2 years, up to and including 4 years
10 Year Projected Openings (2016-2026) 929
10 Year Expected Percentage Change (2016-2026) 10.73 %

For more information on the new projection methodology, visit Hoosiers by the Numbers .

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Skills Profile

Essential (Soft) Skills

Essential Skills to Employers

Critical Thinking
Attention to Detail
Information Gathering
Oral Communication
Resource Allocation
Written Communication
Conflict Management
Technology and Tool Usage

Top Job Duties and Responsibilities

Thinking Creatively

Develop staff policies
Develop operational policies, procedures, or standards
Develop advertising or marketing policies, procedures, or standards
Develop employee handbook
Develop business or organizational policies, programs, or standards
Design human resource management performance metrics
Develop advertising, marketing, or promotional materials
Design marketing and support materials
Establish media, entertainment, or public relations related performance metrics
Write copy for client websites
Write articles concerning the news or analysis commentary
Write headlines to highlight news message
Write public sector, educational, or institutional grant proposals
Develop organizational programs for the use of social media

Judging the Qualities of Things, Services, or People

Evaluate company recruiting needs
Evaluate applicant qualifications for employment
Evaluate information from employment interviews
Evaluate employee performance
Evaluate equity and debt financing options
Evaluate capital projects
Forecast consumer behavior
Evaluate advertising promotions
Evaluate program effectiveness

Establishing and Maintaining Interpersonal Relationships

Establish relationships with employees and co-workers
Maintain relationships with clients and customers
Establish relationships with clients and customers
Maintain relationships with external agencies, organizations, and communities
Maintain relationships with vendors
Maintain relationships with stakeholders
Establish recruiting relationship with regional colleges
Establish relationships with external agencies and community organizations
Establish interpersonal business relationships to facilitate work activities
Maintain cooperative working relationships with community service organizations

Communicating with Persons Outside Organization

Communicate with public affairs office
Present information to the public
Provide commentary or analysis concerning historical periods or events
Conduct public relations
Coordinate media relations
Confer with community groups or authorities
Represent organization at meetings and events
Consult with customers concerning needs

Developing Objectives and Strategies

Develop project communication strategies
Develop pricing strategies
Develop sales or marketing strategies
Develop promotional or advertising strategies
Develop community programs
Develop organizational goals or objectives
Develop program or project objectives

Getting Information

Practice commentary or dialogue to be shared in speeches, debates, or public venues
Develop message to be shared in speeches, debates, or press conferences
Research information for news programs and broadcasts
Monitor social media to refine business use and strategies
Access media advertising services
Determine customer needs
Gather information for news stories

Making Decisions and Solving Problems

Implement supply chain management processes
Implement company or staff policies
Adapt writing style based on analysis of data or audience
Terminate relationship with clients or vendors
Terminate employment of employees or contractors
Develop personnel performance objectives

Real-Time Job Posting Statistics

Booster Skills & Certifications

Job Seekers possessing booster skills & certifications, such as those listed below, added to core skills are more marketable, harder to find and expensive to hire.

Hard to Fill: Employers find positions requiring these skills to be hard to fill. These skills and certifications make a job seeker more in demand because the skills are not widely available.

Expensive to Fill: Employers find positions requiring these skills to be expensive to fill. Job seekers with these skills and certifications are likely to earn more money.

Skill or Certification Certi - fication Hard to Fill Expensive to Fill
Corporate Communications
Marketing Communications
Strategic Communications
Staff Management
Supervisory Skills
Content Management
Crisis Management

Department of Workforce Development Resources