Marketing Managers :

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

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About the Job

Indiana Average Salary $109,480.00
Average Time to Fill 44 days
Typical Education Bachelor's Degree
Typical Experience Over 8 years, up to and including 10 years
10 Year Projected Openings (2016-2026) 2,889
10 Year Expected Percentage Change (2016-2026) 10.64 %

For more information on the new projection methodology, visit Hoosiers by the Numbers .

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Skills Profile

Essential (Soft) Skills

Essential Skills to Employers

Critical Thinking
Attention to Detail
Information Gathering
Oral Communication
Resource Allocation
Technology and Tool Usage
Customer Service
Numerical and Arithmetic Application

Top Job Duties and Responsibilities

Thinking Creatively

Improve methods for worker selection or promotion
Develop advertising, marketing, or promotional materials
Practice creative writing and development
Write copy for client websites
Design marketing and support materials
Develop business or organizational policies, programs, or standards
Design merchandise or product displays
Develop organizational programs for the use of social media
Establish advertising, sales, or marketing related performance metrics

Analyzing Data or Information

Forecast revenue or sales
Analyze market conditions or trends
Analyze sales activities or trends
Perform financial analysis of organizational resources and health
Analyze market research data
Analyze administrative, financial, and operational budgets
Analyze forecasting data to improve business decisions
Evaluate product design
Analyze data to inform operational decisions or activities

Guiding, Directing, and Motivating Subordinates

Manage promotional, sales, or marketing plans
Oversee execution of organizational or program policies
Oversee sales campaigns or programs
Set goals for workers or staff
Direct sales, marketing, or customer service activities
Manage broad organizational programs or initiatives
Manage individual and organizational contracts
Assign work to staff or employees
Supervise advertising or marketing personnel

Developing Objectives and Strategies

Develop project communication strategies
Develop promotional or advertising strategies
Develop sales or marketing strategies
Determine pricing or monetary policies
Develop pricing strategies
Prepare promotional plans
Develop program or project objectives

Making Decisions and Solving Problems

Discharge workers using employee dismissal guidelines
Implement company or staff policies
Adapt writing style based on analysis of data or audience
Terminate employment of employees or contractors
Terminate relationship with clients or vendors

Monitoring and Controlling Resources

Develop operational budgets
Identify internal or external resources to support project
Determine supplier with best bid
Manage material resources

Communicating with Supervisors, Peers, or Subordinates

Conduct meetings with clients and customers
Collaborate with organizational or team members to accomplish work
Conduct staff or co-worker meetings
Collaborate with organizational members on business or operational matters
Discuss advertising strategies

Judging the Qualities of Things, Services, or People

Evaluate program effectiveness
Conduct progress and production reviews
Evaluate advertising promotions
Evaluate employee performance
Evaluate contract personnel performance

Monitor Processes, Materials, or Surroundings

Track sales activity or trends
Track financial transactions such as deposits, payments, funding, or fees
Monitor trends in world trade
Monitor consumer or market trends
Monitor project performance metrics

Real-Time Job Posting Statistics

Booster Skills & Certifications

Job Seekers possessing booster skills & certifications, such as those listed below, added to core skills are more marketable, harder to find and expensive to hire.

Hard to Fill: Employers find positions requiring these skills to be hard to fill. These skills and certifications make a job seeker more in demand because the skills are not widely available.

Expensive to Fill: Employers find positions requiring these skills to be expensive to fill. Job seekers with these skills and certifications are likely to earn more money.

Skill or Certification Certi - fication Hard to Fill Expensive to Fill
Product Management
Product Development
Business Planning
Market Planning
Digital Marketing

Department of Workforce Development Resources