ICR

Marketing Managers :

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.


See more information about working in this career.


About the Job


Indiana Average Salary $109,480.00
Average Time to Fill 44 days
Typical Education Bachelor's Degree
Typical Experience Over 8 years, up to and including 10 years
10 Year Projected Openings (2014-2024) 1,168
10 Year Expected Percentage Change (2014-2024) 12.09 %

Find Available Postings


Select an Area:



Find Training


...



Skills Profile


Essential (Soft) Skills

Essential Skills to Employers

Critical Thinking
Attention to Detail
Creativity
Integrity
Decision-making
Information Gathering
Leadership
Oral Communication
Resource Allocation
Professionalism
Technology and Tool Usage
Customer Service
Organization
Teamwork
Numerical and Arithmetic Application

Top Job Duties and Responsibilities

Thinking Creatively

Practice creative writing and development
Develop advertising, marketing, or promotional materials
Improve methods for worker selection or promotion
Develop business or organizational policies, programs, or standards
Design marketing and support materials
Write copy for client websites
Establish advertising, sales, or marketing related performance metrics
Develop organizational programs for the use of social media
Design merchandise or product displays

Analyzing Data or Information

Forecast revenue or sales
Analyze market conditions or trends
Perform financial analysis of organizational resources and health
Analyze sales activities or trends
Analyze market research data
Analyze data to inform operational decisions or activities
Evaluate product design
Analyze forecasting data to improve business decisions
Analyze administrative, financial, and operational budgets

Guiding, Directing, and Motivating Subordinates

Manage promotional, sales, or marketing plans
Manage individual and organizational contracts
Manage broad organizational programs or initiatives
Direct sales, marketing, or customer service activities
Set goals for workers or staff
Oversee sales campaigns or programs
Oversee execution of organizational or program policies
Supervise advertising or marketing personnel
Assign work to staff or employees

Developing Objectives and Strategies

Develop project communication strategies
Develop pricing strategies
Determine pricing or monetary policies
Develop sales or marketing strategies
Develop promotional or advertising strategies
Prepare promotional plans
Develop program or project objectives

Making Decisions and Solving Problems

Discharge workers using employee dismissal guidelines
Implement company or staff policies
Adapt writing style based on analysis of data or audience
Terminate relationship with clients or vendors
Terminate employment of employees or contractors

Monitoring and Controlling Resources

Identify internal or external resources to support project
Develop operational budgets
Determine supplier with best bid
Manage material resources

Communicating with Supervisors, Peers, or Subordinates

Collaborate with organizational members on business or operational matters
Conduct staff or co-worker meetings
Collaborate with organizational or team members to accomplish work
Conduct meetings with clients and customers
Discuss advertising strategies

Judging the Qualities of Things, Services, or People

Evaluate advertising promotions
Conduct progress and production reviews
Evaluate program effectiveness
Evaluate contract personnel performance
Evaluate employee performance

Monitor Processes, Materials, or Surroundings

Monitor consumer or market trends
Monitor trends in world trade
Track financial transactions such as deposits, payments, funding, or fees
Track sales activity or trends
Monitor project performance metrics


Real-Time Job Posting Statistics


Booster Skills & Certifications

Job Seekers possessing booster skills & certifications, such as those listed below, added to core skills are more marketable, harder to find and expensive to hire.

Hard to Fill: Employers find positions requiring these skills to be hard to fill. These skills and certifications make a job seeker more in demand because the skills are not widely available.

Expensive to Fill: Employers find positions requiring these skills to be expensive to fill. Job seekers with these skills and certifications are likely to earn more money.

Skill or Certification Certi - fication Hard to Fill Expensive to Fill
Product Management
Sales
Product Development
Business Planning
Market Planning
Digital Marketing
Oracle



Department of Workforce Development Resources